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Six sources of influence change agents can use in change management

Posted by mjmedlock on July 4, 2011 in Change management |

How can change agents influence behavior? Change agents can make use of the behavioral change model developed by Patterson, Grenny, Maxfield, McMillan and Switzler. This model identifies six sources of influence. These are personal motivation, personal ability, social motivation, social ability, structural motivation and structural ability. Effective change agents can use a combination of these […]

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